GenAI ROI: From Pilot to Profit

In this session, Ilyas Iyoob dives deep into the real-world ROI of Generative AI, moving beyond pilot projects to scalable, value-driving solutions. He shares real-world examples of enterprise implementations, revealing hidden costs, unexpected value, and key metrics for measuring success. The talk explores practical steps to overcome "pilot paralysis" and strategies for balancing innovation with cost control, drawing on case studies from the automotive and aviation industries, as well as a telecommunications company.