Don't Build to Last: Strategies for Designing and Productionising Experiments
July 21, 2025
19 min
Free
android-development
experimentation
a-b-testing
feature-flags
growth-hacking
product-development
mobile-development
data-driven-development
agile-development
lean-development
Description
This talk by Kate Moksina from Monzo Business explores strategies for designing and productionizing experiments effectively within an engineering context. It emphasizes the importance of treating experiments as learning opportunities rather than permanent features, focusing on rapid iteration, signal gathering, and making code easily disposable after the experiment concludes. The presentation also delves into the crucial 'productionizing' phase, where successful experimental code is refined for long-term use, and shares a practical example from Monzo's experience.