Create Evidence-Based AI Features

In this presentation, Connor Joyce from Microsoft emphasizes the necessity of grounding Generative AI feature development in user needs and business outcomes. He introduces the User Outcome Connection framework, which helps teams define features by identifying specific user behaviors that drive desired outcomes and ultimately business impact. The talk explores how to determine if AI is the right tool for achieving these behavioral changes and showcases practical examples, including a "daily challenge" feature developed for Slack, demonstrating the effectiveness of AI-powered content creation and perspective-taking in fostering team connectedness and collaboration.